The case study revolves around Lapaz Community Hospital (LCH), a private healthcare facility in Ghana. Established in 2003, it has grown to operate two branches. LCH aims to deliver high-quality healthcare at affordable prices, with a vision to be a leader in private healthcare within West Africa. The hospital provides a wide array of medical services including pharmaceuticals, radiography, surgery, and laboratory diagnostics. Over the years, it has earned national and international awards for excellence.
LCH faces significant competition from both public and private healthcare facilities. One of the strategic considerations is the potential for mergers or acquisitions to ensure its survival in the competitive market. The board is contemplating Telemedicine as a new service line, which raises key questions around pricing, promotion, and operational integration under the marketing mix.
The case further explores the hospital’s organizational structure, analyzing whether a mechanistic or organic framework would better suit its operations. The Burns and Stalker management study is referenced in determining the hospital’s structural needs based on environmental stability and growth objectives.
Corporate governance is also highlighted, focusing on the composition of the hospital’s board, the role of independent non-executive directors (NEDs), and adherence to both local and international codes of best practice in governance. The case delves into the ethical obligations of accountants, particularly in light of LCH’s financial involvement in Ghana’s Domestic Debt Exchange Program (DDEP). The implications of the debt restructuring on the hospital’s financial reporting are critically analyzed, including the application of IFRS standards.
The case also touches upon key performance measurement tools, particularly Fitzgerald and Moon’s performance dimensions, and how LCH can link its performance metrics to strategic objectives to remain competitive.
By examining competitive forces, financial management, governance practices, and the challenges of ethical behavior in the accounting profession, the case study provides a comprehensive look at the hospital’s strategic decisions in a dynamic healthcare environment.